Simplistic management generally produces sub-optimal results. The reason is not that complexity is valuable in itself, but because the kinds of situations we face are complex and require more thoroughly reasoned answers, and because the extent of both the available areas of opportunity and the potential sources of disaster has never been wider than it is today.

The untrained mind works to reject these and pick easy extremes, but paradoxical leaders study and embrace these apparent contradictions – these paradoxes. The greatest leaders deliberately think in both/and ways, and reap the powerful and profitable results of that choice.

Paradox-Based Leadership is the system by which a leader can fully integrate both sides of an apparent contradiction. Luman International has spent nearly a quarter of a century helping good businesses become great, by maximizing strengths and focusing on reality rather than illusion.